How to Create a Campaign with Livestream

Lets Learn:

• How to use Livestream for Campaigns
• How to Launch a Successful Campaign
• How to Create a Campaign
• How to View and Manage Reporting

To begin building and customizing your campaign, please sign in to your Panorama account. 

Once signed in, you will be directed to your Panorama dashboard.

Step 1:  Start by selecting Create Project

Step 2:  Select the Create Campaign button

Step 3:  Set your project name, project URL, description, goal, enable Livestream and campaign start, and end date.

Helpful Tips!

• The Project URL will automatically default to your Project Name, which you are able to alter if you would like. If, for any reason the Project URL you entered is not available this field will be outlined in red indicating that it is unavailable. If there is a green checkmark next to your Project URL this means that your URL is available, and you can proceed.
• Your Fundraising Goal and End Date can be changed at any time!

• Campaigns with fundraising goals and Fundraising goal thermometers create a gamified experience for your donors and have the potential to help raise up to 35% more for your organization.

Click Continue to create your Livestream Campaign event.

Step 4: The Campaign Livestream Event Template screen will appear.

There are 2 template options:

• Hero and One Column Template
• Hero and Two Column Template

Step 5: Choosing your Campaigns Livestream Video:

The Livestream Video option's appear once a template is selected. It will give options of where you will be streaming your Live Video from. You can skip this step or customize it right away.

The 3 third-party streaming vendors associated with Live Studio are 

• Facebook
• Twitch
• YouTube

Step 6: Plug in the URL of the Livestream video you are choosing to host during your Campaign Event.

Once a video URL is plugged in the video information will appear, and you can click save & finish 

Example URL:

• https://www.youtube.com/watch?v=_rtu1BM3YGo
• https://www.twitch.tv/californiabirbs
• https://www.facebook.com/Belmarbeach/videos/652823409444974/

Step 7: Customizing your event

Once a video for Livestream is plugged in or if you chose to skip that step, the Campaign event builder appears for your organization to customize. Please refer to our article on How to create a Campaign to become a PRO at using your Panorama Builder.

Step 8: Get to know your Live Studio dashboard

Click on the “Enter Live Studio” button at the top of the screen to access and customize your Livestream video.

Note: The live video that is selected to stream will not be live until the date and time it set for.

The left-side toolbar will redirect you back to the Campaign dashboard in Panorama.

• Dashboard
• Settings
• Donations

The Campaign event dashboard allows you to access the event builder or Live Studio here. 

Back in the Live Studio, the right-side toolbar is where you will make all customizations for how your Livestream will appear.

At the top of the toolbar, you will see 3 tabs.

• Chat
• Donations
• Setup

The chat and donations will populate once they are being received. 

Step 9: The Setup Tab is where you will customize your livestream setup. The option on how you would like your fundraising goal bar to display on the livestream is available here. 

The Overlay field gives options for your events fundraising goal bar placement on your Livestream video.

The following placement options to choose from are as followed: 

• full bar
• compacted
• Top placement
• bottom placement. 

Your organization’s logo can appear on the Livestream video, or there is the option to remove it.

The call-to-action field is located right under the logo field. 

Here is where the choice to enable or disable call-to-action buttons appear. 

Your organization can select to have the following fields appear on the Livestream page of the auction event.

• View Items (Leave this disabled, as it is for the auction Live Studio feature)
• Donate
• Suggested Donation Amount
• Display donation in feed
• Allow Comments
• Comments must be manually approved

Donate

Enabling this call-to-action button will show a Donate button in the Hero section of the Campaign.  This button appears in both Desktop and Mobile views.

Suggested Donation Amount

Enter an amount and the Donate call-to-action button will show the suggested amount and will default to that amount when the donor selects the button. You must click Apply for the change to take effect.

For instance, if the Suggested Donation Amount is set to $500, the call-to-action button will say “Donate $500”. The donor does have the ability to change the donation amount before completing the donation.

Display donation in feed

Enable this option if you’d like a Donation tab to show in the Activity Feed so donors can see donations as they come in.

Allow Comments

Enable this option if you’d like a Comments tab to show in the Activity Feed so donors can see comments and add their own.

Comments must be manually approved

Enable this option if you’d like to approve Comments before they show to donors. Comments are reviewed and approved from Live Studio in the Chat tab on the right side of Live Studio.

Once the Livestream portion of your event has been customized it’s ready to go live!

Happy fundraising!